The typical institution to distribute my magazine is Bauer Media. This is because they are a high up production company with over 80 influential media brands and reaches over 19 million people. Therefore i think Bauer would be better to represent and be the institution for my magazine. They produce many popular music magazines like Kerrang and Q. I have noticed they don't already have a magazine which is aimed at both sex's, i have also noticed they don't offer a magazine which genre is based on mainstream chart music which shows theres a gap in the market for it. As Bauer media has alot of experience in this proffesion and already has loyal customers my magazine could get off a good start.
My magazine would be based around the idea of the old classic magazine 'Smash Hits' which was last distributed in 2006. This magazine institution was EMAP Metro. My magazine will differ and be more of a success than this magazine as my magazines contains new ways in developing and engaging the reader to their target audience and gives the information they want to know. For example upcoming festivals which are becoming more popular and offering the conventions of a puff which grabs their attention to the magazine. Compared to before this decode is also more engaged by the world of music and more young people are more involved with listening to music of the charts of programs such as itunes and you tube and buy items such as headphones and ipods.
An existing music magazine which my magazine would also be based around is Billboard. This is another reason why i chose Bauer Media rather than their institution which was prometheus global media as this instituion already contained a magazine of this genre therefore there was no gap in their institution for mine. Therefore they would unlikely distribute my magazine compared to their already existing success one.
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